Monday, May 5, 2014

Sophisticated Shaving Kit For Black Males (VIDEO)

It never ceases to amaze me how companies are still managing to identify new niches, around which a product is developed.One such company is Bevel, founded by Tristan Walker a renowned tech entrepreneur, who designed a razor blade ideal for black consumers.

The razor blade concept has been around for thousands of years dating back to the Bronze Age, and despite this it is still being enhanced. What inspired Tristan walker was that he realized that a more sophisticated shaving tool was needed in the grooming market for colored men and generally those with sensitive skin. Tristan designed this specifically taking into account individuals with coarse, curly hair. Tristan made a name for himself in the tech industry as the Director of Business Development at Foursquare and most recently as the Entrepreneur in Residence at Andreessen Horowitz. Recently, the Stanford Business school graduate launched a new venture with products uniquely tailored to the needs of men and women of color. Walker also founded CODE2040, a program dedicated to pairing undergraduate and graduate African American and Latino coders and software engineer students with Silicon Valley start-ups.

The Product

Bevel offers a complete kit of shaving products which comprises of a Razor blade, Primming Oil, Shave Cream, Shaving Brush and Restoring Balm. These have been crafted in such a way addressing the concerns of the modern day man . Each product offers its own distinct benefits:

1.Razor Blade –  Its engineered in such a way which the actual blade prevents tugging, pulling and irritation, whilst its ergonomic design enables a comfortable shave.

2.Priming oil – Helps in softening the hair and calming the skin, facilitating a better shave. Its constituents include olive oil and lavender oil.

3.Shaving Brush – The brush allows a better spread of the shaving cream preparing the hairs for a superior shave.

4.Shave Cream - Prepares the surface of the skin for a smooth shave. Its main elements are Aloe Vera, Shea Butter and White Tea.

5.Restoring Balm – Sooths and moisturizes the skin. This consists of Tea Tree Oil, Jojoba Oil and Oat Kernel.

The Bevel range helps prevent razor bumps, irritation, razor burn, ingrown hairs, discoloration and scarring, some of which all of us have a problem with, which other razors or electric trimmers are incapable of addressing effectively.

Following a recent study by Bevel, “four out of five men reported clearer skin and 40% saw a decrease in irritation and inflammation after just four weeks. Participants reported an overall improvement in skin clarity, smoothness, and softness using Bevel's razor blades, as well as positive changes in the reduction of ingrown hairs and an improvement in the appearance of razor bumps”. 

Bevel has a lot to offer, but what makes it an exceptional grooming product is that it doesn’t discriminate between skin color.


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