Innovation occurs in weird and wonderful ways. This alternative thinking is what gives birth to these refreshing ideas. The question we should ask ourselves, is how did Waternet come to think of this? Well, as surprising and gross as the concept sounds, Waternet’s logic for doing this is that urine contains an element called Phosphorous. Phosphorous has been identified as a resource which is approaching depletion. This non-renewable resource is an essential component for fertilizer, so for this reason Waternet has decided to harness and use the urine. Moreover, because of the scope of work Waternet is engaged in, it has found that urine creates problems for the company as the phosphorous crystalizes and becomes an obstruction in pipes when being maintained.
Fertilizer |
Something interesting to point out is that Waternet as part of their preservation efforts decided to organise an advertising campaign which would encourage Dutch people to take a pee in urinals which operate in the form of a game.This approach prevented people from taking a pee in the canals. Take a minute to see the video below:
Waternet is a socially responsible company, sustaining resources and promoting eco-green initiative.It is a matter of time until we see further developments with waste. This could change people’s perspective, making them feel that they are actually contributing to society.
If simple works why make it complicated!
0 comments:
Post a Comment